Escape Hygiene Hell: Reclaim Your Time, Your Profitability, and Your Passion For Dentistry

A proven system to attract high value, pre-qualified patients, master ethical case presentation, and build a practice that works for you, not the other way around.
“We've got WAY more big cases in the works!"
I collected as much this month as the same month last year while working only 12 days. We’ve got WAY more big cases in the works. I told my team these patients have always been in our practice – we’ve just learned how to identify and talk to them effectively. Sky’s the limit!
Dr. Kyle Hickman
“I just sold my first big case!!!”

42k!!!! 42 F-ing k! This is HUGE for me as a single tooth dentist for the past 12 years.. Thank you SO much for all the inspiration and advice 😘😘😘😘😘

Dr. Sidra Yaseen
“I understand more about dental marketing than ever.”
After being in this group for just 3 weeks I understand more about dental marketing than ever. I’ve worked with some of the big name marketing agencies before but POF makes it easy to understand and take control of your own marketing. 
Dr. Jason Simms

Stop Fooling Yourself. Is This Really The Practice You Envisioned?

Hygiene: A Dead-End Street?​

Hygiene: A Dead-End Street?

Squeezed dry by rising costs and insurance companies that treat you like a commodity? The old “hygiene-driven” growth model is broken. You’re working harder for less.

The Insurance Hostage Crisis

The Insurance Hostage Crisis

Are you tired of being held hostage by patients who only care about what their insurance covers? Forget providing the best care – you’re forced to play their game. And it’s a losing one.

The "Guru" Graveyard

The "Guru" Graveyard

Drowning in CE courses and “expert” advice that promises the moon but delivers nothing? You’re not alone. Most of it is recycled garbage, designed to make them rich, not you.

This isn't a "maybe." This is a wake-up call.

If you’re trapped in the soul-crushing Hygiene Hell cycle, you’re not running a thriving practice – you’re running on fumes. Practice On Fire isn’t just another “program.” It’s your escape hatch. It’s the proven system to finally take back control, attract high-value patients who appreciate your expertise, and build the profitable, fulfilling practice you deserve. Stop surviving. Start thriving.

The Dental Education Scam: Why You're Still Struggling (And Who's To Blame)

Business Skills? Forget It.

Dental school taught you how to drill and fill, but left you utterly unprepared to run a business. You’re a clinician, not a miracle worker. Without a strong team and a steady flow of the right patients, your clinical skills are wasted.

Implementation? A Joke.

You get pumped up at a CE course, full of new ideas… then reality hits. Back at your practice, you’re alone, overwhelmed, and nothing changes. It’s all theory, no action.

Death by PowerPoint: The Ultimate Time Suck.

Let’s be honest: the most valuable part of most CE courses is the networking – the conversations with other dentists who are facing the same struggles. The lectures? Mostly a waste of your precious time.

Escape The Hygiene Trap: The Practice On Fire Transformation

Practice On Fire isn’t just another CE course. It’s a complete overhaul of your practice – and your life. We focus on results, not theory:

Attract Your Dream Patients (and Repel the Rest): Implement targeted, high-value marketing that brings in the right patients – those who value your expertise and are ready to invest in their health.

Become a Case Acceptance Master (Ethically): Learn the proven techniques to guide patients to “yes” without pressure, manipulation, or feeling like a used car salesman.

Build a Practice That Runs Without You: Stop being a slave to your chair. Master the systems, delegation, and team empowerment strategies to finally achieve true freedom.

Forget weekend “PowerPoint Parades” that leave you overwhelmed and unchanged. POF is about lasting transformation:

No More Wasted Weekends: Learn on your schedule, without sacrificing precious family time or practice revenue.

Zero “Fluff”: Cut through the noise and get straight to the strategies that actually work – no boring lectures, just actionable insights.

Unstoppable Support: Join a community of like-minded dentists who will support, challenge, and inspire you every step of the way.

The Secret Weapon This Dentist Used to Eliminate No-Shows

What if you could practically eliminate patient no-shows without spending a dime? The “Dersley Confirmation Protocol” helped one dentist drastically reduce no-shows, going from 3 a day to just 3 a week! Want to know their secret? 

Click below to get the free protocol and start reclaiming your lost revenue!

By clicking Sign Up you’re confirming that you agree with our Terms and Conditions.

Unlock Your Practice's Full Potential: The Practice On Fire System

We don’t just provide information; we provide transformation. Practice On Fire immerses you in a proven system, with ongoing support to ensure you implement and achieve results.

Instant Access to a Proven System (and Expert Guidance): Get immediate access to over 32 online courses covering every aspect of building a high-value practice, PLUS 24/7 support from experienced mentors and a thriving peer network. Stop guessing, start knowing.

Revolutionary Strategies for Explosive Growth: This isn’t recycled advice. Our 12-month Practice Transformation Program delivers cutting-edge strategies for attracting high-value patients, mastering ethical case presentation, and building efficient systems. Prepare to break through your current limitations.

Create the Practice (and Life) You Deserve: Discover how to work smarter, not harder. Design a career that aligns with your values, provides financial freedom, and reignites your passion for dentistry. We’ll help you get there.

Are You Ready to Join the Future of Dental Education?

Watch the Video Below to Learn More.  

Beyond Theory: Get Proven Strategies and Expert Guidance from Dentists Who've Done It.

Practice On Fire isn’t about abstract concepts or academic theories. It’s about learning from dentists who are actively building successful, high-value practices – and who are willing to share their exact blueprints for success.

You’ll gain access to real-world coaches: mentorship from dentists who have walked the walk, not just “consultants” with no practical experience. They’ve faced the same challenges you’re facing, and they’ve overcome them.

You will benefit from proven strategies: actionable techniques and systems that have been tested and refined in real dental practices, not just in theory.

Finally, become part of a thriving community: a network of like-minded dentists who are committed to your success, providing ongoing support, feedback, and accountability. Get the practical guidance, the proven strategies, and the unwavering support you need to achieve your practice goals – faster and with less stress.

What Our Members Are Saying...

Hear what current Practice On Fire members have to say about their own practice transformations

Stop Dreaming, Start Doing. Join Practice On Fire Today And Build The Practice You Deserve.

You’ve read about the challenges, the frustrations, and the broken model of traditional dentistry. Now, it’s time to take action. Join Practice On Fire and get immediate access to the expert mentorship, the proven strategies, and the supportive community you need to transform your practice and your future. Our 12-Month Practice Transformation Program provides a step-by-step roadmap to building a high-value practice, mastering ethical case presentation, and attracting your ideal patients. Don’t wait another day to start building the thriving, fulfilling career you’ve always wanted. This is your chance

Ignite your career with courses designed to open your eyes to new ways of thinking

As a member you get unlimited access to Practice On Fire’s entire library of online courses, including these popular examples.

Practice on Fire vs Traditional Dentistry

Introducing the “Practice on Fire” approach, offering a fresh alternative to the challenges of traditional family dentistry like rising student debt, stagnant reimbursements, and increasing competition. By focusing instead on patients seeking significant dental care, you will learn how the Practice On Fire model of performing high-value, low-friction procedures will reduce your stress and increase your productivity.

Direct Marketing vs Brand Building
These days, the conventional wisdom of “Just treat people well and get your name out there” isn’t enough in today’s dental marketing. Discover the power of direct response marketing—highly targeted, actionable, and measurable—compared to traditional brand-building strategies that are slow and unpredictable. Learn how to drive immediate marketing results while enhancing your brand long-term.
80/20 Marketing
Discover how the 80/20 principle can transform your dental marketing. This course reveals why focusing on ‘bleeding neck’ patients—those with urgent dental needs—yields greater profitability than chasing ‘soccer moms’ with healthy teeth and tight budgets. Learn how going against the grain reveals marketing opportunities that boost revenue and clinical satisfaction while allowing you to provide impactful and transformative dental care.
The High-Value Case Follow-Up Blueprint

Unlock the secrets to dramatically increasing high-value case acceptance with a proven, multi-faceted follow-up system that goes far beyond generic emails and phone calls. This video series reveals a step-by-step approach to converting “maybes” and even seemingly lost leads into committed patients.

Presenting Large, Comprehensive Cases

Learn how to get more patients to say “yes” to large, complex treatment plans. You’ll learn how to build trust early and often in the sales funnel, and to connect with patients to build rapport and understand their priorities. You’ll also learn a proven method for presenting multiple, complex treatment options in a way that’s easy to understand, guides the patient to solutions that make sense, and makes you (and your patient!) feel good about the treatment plan no matter which option the patient chooses.

Fundamentals of Financial Presentations
Strong and consistent financial systems can transform your practice. Flexible payment options boost case acceptance and cut unpaid balances, while clear billing builds trust and keeps patients coming back. Plus, efficient systems reduce staff stress and no-shows. Learn step-by-step how to present finances to patients by offering flexibility without sacrificing collections.
Tax Optimization for Dentists
Discover essential tax-saving strategies tailored to dental professionals. This course provides insights into maximizing deductions, reducing liabilities, and keeping more of your hard-earned income.
Answering High Value New Patient Phone Calls
Turn first impressions into lasting relationships by perfecting how your team handles new patient inquiries. This course covers actionable techniques to ensure every call converts into a scheduled appointment with high-value patients.
Contrast Principle for Guiding Patients To Yes
Master the art of using the contrast principle to help patients understand the value of your care and make confident decisions. This course teaches proven strategies to ethically guide patients toward saying “yes” to recommended treatments.

To get access to these courses and
 dozens like them, join our Practice On 
Fire community today!

Hi! We’re regular dentists just like you…

… with some unique experience and insight that you might be able to use as a shortcut in your own career.

Dr. Graham Dersley
Churchton, MD
Dr. Graham Dersley knows what it takes to build a thriving dental practice because he’s lived it. After beginning his career as an overworked, unfulfilled associate, he became a successful practice owner and founder of a multi-location startup generating over $6M. He didn’t stop there. Driven by the challenges he overcame and the lessons he learned along the way, Dr. Dersley founded Practice On Fire, an incubator for innovative practice management strategies and high-performance dentistry. For over a decade, he’s helped countless dentists transform their practices, their careers, and their lives. Now, he’s ready to help you achieve the success you deserve.
Dr. David Sherberg
St. Petersburg, FL

Dr. David Sherberg turned a “cursed” location into a thriving dental practice. Opening his St. Petersburg, FL practice in 2013, he defied expectations, growing it to over $2 million in revenue with just one hygienist, working only 3.5 days a week, and dropping all PPOs. How? Through a focus on comprehensive dentistry, a concierge approach, acquiring expertise in high-value procedures like implantology and full mouth rehabilitation, and the support of the Practice On Fire community. Dr. Sherberg is a master at attracting high-value patients and converting large cases, all while maintaining a lean, profitable practice.

Dr. Michael Ling
Hamilton, ON
Not long ago, Dr. Michael Ling ran a bustling practice with 65 employees, 25 ops, extended hours, and a packed schedule—personally checking 20+ hygiene patients daily and completing hundreds of fillings and crowns each month. It was successful but unsustainable, putting him on a path towards burnout. After an unexpected yearlong break, Dr. Ling reinvented his career with two low-volume, high-fee startup practices that went from 0 to over $6M by year 3. He now focuses exclusively on implant dentistry. His journey and expertise in high-value sales, marketing, and the unique dynamics of large practices transformed his own career, and might just help you tackle your own challenges and take your practice to the next level.

Gain Exclusive Access: Join The Practice On Fire Inner Circle And Transform Your Career

This isn’t for every dentist. This is for those who are serious about building a high-value practice and achieving extraordinary results. Join our Inner Circle and get immediate access to the tools, the strategies, and the unwavering support you need to take your career to the next level. We focus on implementation, not just theory. You’ll gain access to exclusive online courses, personalized feedback, and interactive workshops – all designed to help you build a more profitable, efficient, and fulfilling practice. Stop dreaming, start achieving.

Frequently asked Questions

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